YOURLOGOHERE🎯 How YOUR BRAND found a viral distribution loop
The 'new media' partnership playbook
Turn Launch Week into the strategy playbook builders talk about next.
Strategy Breakdowns can show how Supabase turns a dense infrastructure roadmap into a recurring community and distribution engine.
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Sponsor Media KitforStrategy Breakdowns,a newsletter by
Tom Alder
YOURLOGOHERETom Alder 
Founder of Strategy Breakdowns · 1d
Monday will be the biggest day in Strategy Breakdowns history. Our next partner could be you.
YOURLOGOHERE
124 reactions65 comments · 13 reposts Like Comment Repost21,486 impressions
YOURLOGOHERE
Put your brand inside a story people choose to read.
The “brought to you by” slot. Your logo at the top of the email, ~100 words, inline links and 1 CTA button.
Written by us to match the voice of the newsletter, so it feels useful instead of interruptive.
Max 2 sponsors per edition. Run 1 to test, or a series to build familiarity.
Explore the partnership →What you get
Your product in front of senior buyers, in formats they actually read.
Whether you're launching a product, creating a category, or turning early momentum into repeatable demand, we build the campaign around the story your market needs to understand. Your message gets distributed across email, social, long-form, and short-form, so readers see it everywhere and at the depth that suits them.
Who reads
An influential audience that opens on purpose and trusts what we recommend.
Strategy Breakdowns readers are founders, tech leaders, product managers, marketers and consultants. They read to gain an edge in their work: which tools to try, which plays to copy, which ideas to bring to the team.
And because we're selective about who we work with, a sponsor here is seen as a company worth checking out - by an engaged group of people who can act on it.
45-55%open rate (90-day average)
91%influence strategic decision-making at their company
71%influence budgets or procurement
Readers are concentrated in major Western markets, as well as APAC tech hubs
38%USA
13%Australia
7%UK
6%Canada
6%SingaporeIndustry and seniority distribution skews towards leadership in tech, consulting, and other professional sectors
Seniority
Founder / C-level30%
VP / Director20%
Senior / Manager40%
Entry / Intern10%
Industry
Technology49%
Management consulting18%
VC / PE / Banking9%
Media + advertising6%
Companies we've worked with
Strategy Breakdowns is where B2B software companies reach senior buyers
Sponsor results
Sponsors on the results, and on working with us.
What sponsors told us after their campaigns, from first-timers to 5th-phase partners.
Alice Chen
Marketing Manager
Working with Strategy Breakdowns has produced the best-performing campaigns we've run this year. What we love about partnering with you isn't just the results you drive (that's a given), but also how easy it is to work with you.
We really appreciate the amount of effort you put into every aspect of the campaign from ideation to reporting results, and most importantly, your determination towards making this collaboration as smooth as possible through communication.
Looking forward to our upcoming campaign together.
Scott Tousley
Head of Content
Tom just gets it. He knows how to strike the right balance between depth and conciseness.
Our editing process was smoother (and faster!) than expected, especially for a first-time collaboration.
He quickly turned around a high-quality breakdown of our $1B+ valuation announcement, distilling complex tactics into a clear, strategic narrative and made the process feel effortless for everyone involved.
Kesha Thillainayagam
Product Marketing Lead
We've loved working with Tom and the Strategy Breakdowns team. Being able to sponsor the newsletter in a lightweight format has been great for us to quickly drive awareness to specific products or campaigns and experiment with the new marketing channels.
We have direct access to high intent traffic with the audience breakdown that consumes their content, and compared to leads and spend we see with other channels, we've experienced a higher ROI. That plus regular reporting and partnership to make it as easy as possible has been a great overall experience!
So much so that we've renewed multiple ad campaigns throughout our partnership.
Igor Gorbenko
Head of Partnerships
Working with Tom and his team was a pleasure.
They're real professionals, detail-oriented, and clearly took the time to do a thorough research of our marketing strategy.
Great communication throughout the campaign and great results. Highly recommend.
Susan Haigh
Head of Partnerships
Tom went above and beyond for our partnership.
Throwing in extra deliverables and generating massive reach with his authentic, value-packed content and loyal, engaged following.
He knows how to craft and execute professional, structured copy to showcase tech products and new features as well as more informal video commentary to provide enthusiasm and energy to a key company moment. Both resulted in successful reach, impact and momentum, satisfying our leadership.
Bill Kerr
Founder & CEO
Mate, we've been blown away by quality and volume of leads we've generated through the campaign.
As a brand, there aren't many channels we can be sure we are actually accessing senior decision makers at top companies. Even beyond the leads, your readership are the highest-value impressions we've found.
We smashed our ROI targets and will definitely be advertising through Strategy Breakdowns again.
Reader trust
The kind of reader who forwards it to the team.
The ads work because the editorial is trusted. Here's what readers tell us, unprompted.
Otto Thoresen
Strategy & Operations Manager · Google
I work in StratOps and am a huge advocate for your breakdowns.
Undoubtedly you'll get many comments like this one!
Paul Gyrasits
Head of portfolio strategy · Atlassian
Tom's breakdowns are concise and practical with a great hit rate of 'maybe we could try X' ideas.
It's like being a fly on the wall inside some of the world's greatest companies.
Riley Martin
Data Science at Forge Global · Founder of Sportsball
I love the cadence, thoughtfulness, and tact of each edition.
Keep up the awesome breakdowns.
Tracy Young
Founder at PlanGrid, Co-Founder · TigerEye
really lovely post for me to read.
love the simplicity of your storytelling and command of words. i subscribed!
Jay Singh
CEO & Co-Founder at Casper Studios · Ex-LinkedIn
I've been a fan of their work for the past year. They write strategy overviews on a wide variety of businesses.
They're short, insightful, and I always make time to read them.
Dr Roy Mariathas
Founder at Reggie Health · Eucalyptus
Can I say how unbelievably valuable this email is?
I just wanted to say a heartfelt thanks.
Michael Lane
Data science lead · Uber
I read Strategy Breakdowns because it gives me what I want:
Digestible but careful analysis of how the world's best companies solved their biggest problems.
Plus, I really trust the sponsors that you guys work with because of the quality of your publication - much more likely check out their offers than sponsors of other random newsletters.
Steve Brown
Innovation Lead, Strategic Design · Qantas
I love your content because it fuels my brain with knowledge nuggets:
'Company x approached this thing in this way, how can I apply the same to my current thing?'.
I hoard and treasure those nuggets, so thanks for continually adding to them!
Max Donaldson
Product Marketing · Industry Dive
Been following for a little while now and love the newsletter.
This has been a particularly inspiring and informative send.
Thanks for sharing!
Sam Shedden
Managing Editor · Finixio
Strategy Breakdowns is such a cleanly presented, purposeful and insightful newsletter.
I love that it does exactly what it advertises.
Samantha Wong
General Partner · Blackbird Ventures
Absolutely loving your content!
Victoria Sakal
Head of Growth · Wonder
BIG fan of Strategy Breakdowns (especially as someone particularly judicious about which newsletters I subscribe to - then stay subscribed to)
Sonakshi Nathak
Senior Product Manager · Women in AI
We all find inspiration somewhere!
I love Strategy Breakdowns and its bite-sized packaging makes it very clear. Timeless wisdom.
Brandon Ricci
New Business · Plaid
Great newsletter today on YouTube's YPP.
Very interesting stuff that I'll most definitely be sharing with other friends interested in strategy.
How a sponsorship becomes a story.
Your strategic moment, in whatever format tells it best.
Every Sponsored Breakdown is a real Strategy Breakdowns article - same research, same voice as the organic ones, with the focus on what you need the market to know.
We don't write about everyone. It has to hold up as a case study readers would want even if it wasn't sponsored. If your company has that story, reach out below. Here are a few examples of Sponsored Breakdowns we've published:
How Attio built a shapeshifting product
Product Tour
A visual, screenshot-led look at how Attio's CRM serves simple and mature customers at once.
How Atlassian launches new products
Interview Series
A 3-part insider series with Jira Product Discovery's Head of Product, going deep on how they launched and scaled.
How Perplexity wins the 10x knowledge worker
Product Launch
A deep dive on Perplexity's product launch: Perplexity Computer, showcasing real use cases.
Clay's $1.3B repositioning masterclass
Funding Announcement
A funding announcement that was used to drive category creation and promote a community investment round.
Ahrefs’ radical generosity engine
Strategy Case Study
A more classic 'Strategy Breakdowns' case study going deep on the free media + useful tools + generous free-tier playbook.
9 bullet points + Figma Make
Hands-on Build
A first-hand build that turns a raw idea into a testable prototype that users can click around, all using the sponsor's tool.
Ways to work together
Pick the placement. We'll build the package.
Most campaigns combine 2 or more formats around a single objective, run as a series so we can test angles, learn what lands for your product, and iterate. Every package includes a dedicated Slack channel, a live campaign portal, and detailed performance reporting at 7 and 14 days.
Available alongside any campaign
Always-On distribution
Ongoing plans that keep your presence consistent, with locked rates, priority dates, and discounts across all formats and add-ons. Plus, reduce admin by ramping once instead of planning and rescoping phase by phase.
Not sure which?
Tell us what you're promoting, when it's happening, and the budget range. We'll come back to you with options based on what's worked for similar partners with similar campaign objectives.
How it works
From request to report, we do the heavy lifting.
1
Request
Fill in the form below with your campaign objectives, timing requirements, and preferred formats. It takes about 30 seconds and gives us enough context to assess the fit and build the right options.
2
Fit + proposal
We assess the fit and reply within 2 business days with a proposal based on what's worked for other similar partners and campaigns. If it isn't a fit, we'll say so.
3
Confirm
You pick an option, we send the invoice (Wire, ACH, or Stripe available - USD only). Dates only locked on payment, no content goes live before payment.
4
Onboard
You get a dedicated Slack channel and direct access to sponsor ops and editorial leads, plus a sponsor portal with the detailed campaign timeline.
5
Creative
We draft the creative from your assets, our research, our audience knowledge, and our library of top-performing content (or for ads, you can draft and we edit, if preferred). You sign off on the final version, nothing runs without your approval.
6
Live + report
The campaign goes out on the agreed dates. Detailed performance report (opens, clicks, social engagement, etc) 7 days later, updated at 14 days.
Questions sponsors ask
Before you fill in the form.
Companies whose buyer is a founder, operator or senior tech leader. That's mostly B2B SaaS, fintech, developer tools + infrastructure, GTM tools, productivity and collaboration tools, etc. If your best customers look like the audience above, you're in the right place. If they don't, we'll tell you.
No. We pass on all products we wouldn't recommend to readers ourselves - that trust is what makes the ads work. The form below is the fastest way to find out if your product is a good fit.
Yes. Once we know your goal and format, we can share benchmarks from comparable campaigns - clicks, engagement, and what similar sponsors did with them. We don't publish them here because results depend heavily on the format and the offer, and a single average would be misleading in both directions.
We build packages around the objective rather than selling off a rate card. Tell us what you're promoting in the form and you'll get 2-3 priced options back within 2 business days.
Yes. We draft from your brand assets, our understanding of the audience and our library of top-performing ads, then you review and sign off. If you'd prefer to draft the ads first, we'll edit and send back for signoff. Nothing runs without your approval. If you have copy you love, we'll adapt it to the format: logo, 100 words of text, up to 3 inline links, and 1 CTA button, no other images or emojis inside the ad.
We are typically booked out 2-3 months ahead. Since ad slots are capped at 2 sponsors per edition, the calendar fills. Operationally, newsletter ads and social posts need 1 week for writing and approval, Sponsored Breakdowns need 2-4 weeks from kickoff to publish. That said, if you have a time-bound campaign that needs to start earlier, tell us your timing in the form and we'll see if our existing sponsors are open to shuffling around.
Dates are confirmed on payment and are final - no cancellations, reschedules or refunds. A released slot is inventory we can't resell at short notice, so please lock in dates you can commit to. With enough notice, we may be able to swap you with another sponsor, but it's not guaranteed. If a launch slips (it happens), tell us as early as you can.
On some packages, yes. Ask in the form and we'll tell you whether your category is open for the dates you want.
You get a best-in-class performance report 7 days after each placement goes live, updated at 14 days. Every sponsor also gets a portal with the campaign timeline, creative, and results in one place.
Sponsored Breakdowns live on strategybreakdowns.com alongside the organic pieces. The formats section above links to 6 of them, and we'll send the most relevant examples with your proposal.
Same process. Put the client's name and objective in the form, flag that you're an agency acting on behalf of the client, and we'll build the options for them.
Request a sponsorship plan
Tell us what a great campaign looks like.
If Strategy Breakdowns is the right fit, the team will return with availability and a tailored proposal within 2 business days.